In a weak economy, consumers spend considerable energy on self managing health and wellness issues. A vast majority of them learn about this process on the internet. Not only should you be found on the internet if you are a business owner in the Health and Wellness space, but you should also be able to hold their interest due to longer decision times. The associated marketing costs are usually lower on the internet than in traditional marketing methods. Therefore these business owners benefit substantially from a strong internet presence.
Selling luxury goods and services on the internet requires a focused approach and a deep understanding of this consumer's psychology. Target markets are usually niche, relationships and referrals are extremely important and your marketing materials have to convey top quality. While it's easier to provide an 'elite' experience in person, translating it to the web usually requires spectacular creativity. But since a tough economy does not deter majority of these buyers, it's a recommended exercise to continue building the exclusivity of your brand on the internet.
With majority of customers being female, this field is well suited to marketing in the internet social spaces where women like to share and discuss. According to a Forrester report in 2007, beauty buyers 'actively use the internet to evaluate products, make purchase decisions and tell their friends and family about their experiences'. On the internet, this market is ad friendly and keen to communicate with simple technology.
B2B or industrial marketing relies heavily upon decision maker psychology in the selected industry and data to differentiate your campaigns from the 'blanket marketing syndrome'. Get our team to roll up their sleeves, do some real brainwork for you and enjoy the results.